Use Of Bollard Covers

Fancy doing something a little different with your bollard cover design?

Variable data printing lets you customise each cover sleeve in your print run with unique text and/or graphical elements. The possibilities are endless! To fuel your inspiration, here are a few creative ways you can use sequential designs to set your establishment apart from the competition.

Tell ‘stories’

Why not hook shoppers in with a tale? By displaying a ‘story’ one line at a time, customers will be encouraged to keep moving to the next bollard to read the next part. By the time the story wraps up, they’re at your front door!

Your story doesn’t have to be a traditional narrative. For example, you could display each of your different brand selling points, spread an advertising slogan across multiple bollards, and/or highlight your current in-store offers. These will give customers a complete picture of your brand identity. It will also entice them in with reasons to visit your store. It’s a win-win!

Guide the way

If you’re running a large establishment with extensive parking facilities (such as an airport or theme park), it can be easy for visitors to lose their way.

Using navigational arrows on your bollard cover designs can help visitors get their bearings. Displaying the exact distance from each bollard to the entrance is a great way to ramp up the anticipation for your guests.

bollard covers

Catch them on the way out

Since a standard sleeve cover features multiple sides, the back of your bollard can display different information. This provides a great opportunity to convert and/or upsell to customers as they’re leaving.

By displaying sequential instructions for your website or app across your bollard covers, you can push awareness of your online shopping facilities, and drive your more absent-minded customers to order any forgotten or missing items when they get home.

This is also great for converting window shoppers and on-the-fence buyers; offering them a more convenient way of purchasing that one item they had their eye on in your physical store.

For theme parks, airports and other large-scale parking sites, the backs of your bollard covers can be used to thank patrons for their visit. They can also help them find their way back to their cars with arrows to each of your parking zones.

Safety Measures

Nowadays, keeping your customers safe is paramount. Consider using variable data on your bollard covers to create a health and safety display.

In the current climate, it’s worth creating a series of Covid safety measures. For example, your bollards may line your queue, and you can print your first cover with a reminder to wear masks, the second with a nudge to sanitize hands, and the next with social distancing reminders, creating a sequence of safety.

Not only will this help keep your business, staff and customers safe, it will also provide your customers with something to read and engage with whilst they queue.

Consider bollard covers to display your Track and Trace QR code, to ensure your customers check in with the NHS app, before entering your venue.

For more information on variable data printing, or to get a quote for your bollard cover print project, contact us today.

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